{"id":547,"date":"2020-09-22T20:28:16","date_gmt":"2020-09-22T20:28:16","guid":{"rendered":"https:\/?post_type=portfolio&#038;p=547"},"modified":"2024-08-26T18:39:37","modified_gmt":"2024-08-26T18:39:37","slug":"elyptol","status":"publish","type":"portfolio","link":"https:\/\/grandillo.com\/?portfolio=elyptol","title":{"rendered":"ELYPTOL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"547\" class=\"elementor elementor-547\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83a75e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83a75e3\" data-element_type=\"section\" data-e-type=\"section\" id=\"elyptol\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2dfcde\" data-id=\"c2dfcde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e36101 elementor-widget elementor-widget-image\" data-id=\"2e36101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/elyptol.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/elyptol.png\" class=\"attachment-medium_large size-medium_large wp-image-4233\" alt=\"\" srcset=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/elyptol.png 600w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/elyptol-300x200.png 300w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/elyptol-150x100.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe39dc6 elementor-widget elementor-widget-heading\" data-id=\"fe39dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BIOCEUTICAL PACKAGED GOOD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f87116 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f87116\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1008aa\" data-id=\"a1008aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a3bb69 elementor-widget elementor-widget-image\" data-id=\"7a3bb69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/09\/Elyptol_HighRez-11-Entire-Family-Rub-Gel-All-bottles-1-1024x683.png\" class=\"attachment-large size-large wp-image-3880\" alt=\"\" srcset=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/09\/Elyptol_HighRez-11-Entire-Family-Rub-Gel-All-bottles-1-1024x683.png 1024w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/09\/Elyptol_HighRez-11-Entire-Family-Rub-Gel-All-bottles-1-300x200.png 300w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/09\/Elyptol_HighRez-11-Entire-Family-Rub-Gel-All-bottles-1-150x100.png 150w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/09\/Elyptol_HighRez-11-Entire-Family-Rub-Gel-All-bottles-1-768x513.png 768w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/09\/Elyptol_HighRez-11-Entire-Family-Rub-Gel-All-bottles-1-1536x1025.png 1536w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/09\/Elyptol_HighRez-11-Entire-Family-Rub-Gel-All-bottles-1-2048x1367.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d4f357 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2d4f357\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9820949\" data-id=\"9820949\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb08f7a elementor-widget elementor-widget-heading\" data-id=\"bb08f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Results<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48d4dd elementor-widget elementor-widget-heading\" data-id=\"c48d4dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-medium\">Rapidly Defined, Designed and Launched a Startup<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8771586 elementor-widget elementor-widget-text-editor\" data-id=\"8771586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We successfully launched Elyptol as a new brand in just six months. Our work included custom logo and package designs, FDA-compliant labeling, a shopper-friendly website, and a fully equipped traveling trade show booth with marketing materials.\u00a0<\/p><p>The new brand identity and packaging were widely admired and greatly facilitated the brand\u2019s access to potential retail channels. As a result of this strong brand foundation, over time, Elyptol achieved revenues of over $60 million in a single year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c44b81b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c44b81b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46a4360\" data-id=\"46a4360\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f26e664 elementor-widget elementor-widget-heading\" data-id=\"f26e664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Challenges<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ffca7 elementor-widget elementor-widget-text-editor\" data-id=\"b8ffca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the end of 2013, Elyptol existed only as a name and a recipe for a natural botanical hand sanitizer. There were no logos, packaging, FDA labels, or any branding elements, and the founders lacked experience in brand creation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cb61e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb61e2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-060cefc\" data-id=\"060cefc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a91198 elementor-widget elementor-widget-heading\" data-id=\"8a91198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Strategy<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25def29 elementor-widget elementor-widget-text-editor\" data-id=\"25def29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Serving as Interim CMO, we guided Elyptol and our custom-built creative team through brand positioning, logo design and label development, website creation, social media setup, FDA labeling, and trade show booth design.<\/p><p>Importantly, our leadership ensured that the brand identity across all designs\u2014logo, packaging, and more\u2014accurately embodied and aligned with the unique brand positioning we defined for Elyptol.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a906d39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a906d39\" data-element_type=\"section\" data-e-type=\"section\" id=\"\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6201e4e\" data-id=\"6201e4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dad372 ha-dual-button--align-center ha-dual-button--layout-queue ha-dual-button--tablet-layout-queue ha-dual-button--mobile-layout-queue elementor-widget elementor-widget-ha-dual-button happy-addon ha-dual-button\" data-id=\"5dad372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-dual-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"ha-dual-btn-wrapper\">\n            <a class=\"ha-dual-btn ha-dual-btn--left\" href=\"https:\/#work\">\n                                    <span class=\"ha-dual-btn-icon ha-dual-btn-icon--before\">\n                        <i class=\"hm hm-angle-left\"><\/i>                    <\/span>\n                                                    <span >ALL WORK <\/span>\n                                            <\/a>\n                            <span class=\"ha-dual-btn-connector ha-dual-btn-connector--text\">\n                    Or                <\/span>\n                    <\/div>\n        <div class=\"ha-dual-btn-wrapper\">\n            <a class=\"ha-dual-btn ha-dual-btn--right\" href=\"https:\/?portfolio=cava\">\n                                                    <span >NEXT CASE<\/span>\n                                                    <span class=\"ha-dual-btn-icon ha-dual-btn-icon--after\">\n                        <i class=\"hm hm-angle-right\"><\/i>                    <\/span>\n                            <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":4268,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-547","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio\/547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/grandillo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=547"}],"version-history":[{"count":0,"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio\/547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/media\/4268"}],"wp:attachment":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}