{"id":56,"date":"2020-05-22T11:45:38","date_gmt":"2020-05-22T11:45:38","guid":{"rendered":"https:\/\/demo.cocobasic.com\/volos-wp\/demo-1\/?post_type=portfolio&#038;p=56"},"modified":"2024-08-26T18:45:25","modified_gmt":"2024-08-26T18:45:25","slug":"drscholls","status":"publish","type":"portfolio","link":"https:\/\/grandillo.com\/?portfolio=drscholls","title":{"rendered":"Dr. Scholl&#8217;s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"56\" class=\"elementor elementor-56\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1d91a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1d91a3\" data-element_type=\"section\" data-e-type=\"section\" id=\"drscholls\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ae4371\" data-id=\"2ae4371\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9604ee8 elementor-widget elementor-widget-image\" data-id=\"9604ee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/scholls-transparent.png\" class=\"attachment-medium_large size-medium_large wp-image-4235\" alt=\"\" srcset=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/scholls-transparent.png 600w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/scholls-transparent-300x200.png 300w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/scholls-transparent-150x100.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c758f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c758f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ae55ff\" data-id=\"0ae55ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-636759f elementor-widget elementor-widget-heading\" data-id=\"636759f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PACKAGED GOODS <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b784793 elementor-widget elementor-widget-video\" data-id=\"b784793\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=yp3ktBaPBxM&amp;list=PL0dPlpHtArsdxIUH0wyBpw3zqVvzTJkQP&amp;index=1&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/grandillo.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Dr.Scholls-Custom-3D-Prints-Shoe-Inserts.jpg&quot;,&quot;id&quot;:1457,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/grandillo.com\/wp-content\/uploads\/2019\/11\/Dr.Scholls-Custom-3D-Prints-Shoe-Inserts.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1fa956 op-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1fa956\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-534c271\" data-id=\"534c271\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1956ab7 elementor-widget elementor-widget-heading\" data-id=\"1956ab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The results<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f061ccd elementor-widget elementor-widget-heading\" data-id=\"f061ccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-medium\">Record-breaking Sales for a Stalwart Brand in Stagnation<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d816f2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d816f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The &#8220;Gellin&#8221; campaign sparked a remarkable 150% sales increase in its first week on air and successfully drove consistent sales and cross-product purchases \u2014 a level of success no previous marketing had achieved.<br \/><br \/>The campaign&#8217;s catchphrase quickly became part of pop culture, particularly within sports circles, a key influencer market for Dr. Scholl\u2019s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d9dacd6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d9dacd6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-24e8990\" data-id=\"24e8990\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16edd39 elementor-widget elementor-widget-heading\" data-id=\"16edd39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The challenges<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1520a58 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1520a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despite being the dominant brand in the OTC podiatric category for decades, Dr. Scholl\u2019s had faced stagnant sales for years. The brand had tested various approaches, including new messaging, varying media strategies, and innovative in-store promotions. However, these efforts only yielded minor, temporary gains, failing to generate significant or lasting momentum.\u00a0 Notably, none of these past efforts were able to drive cross-shelf purchasing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7f3f1 elementor-widget elementor-widget-heading\" data-id=\"5c7f3f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The strategy<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126d08b elementor-widget elementor-widget-text-editor\" data-id=\"126d08b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using projective techniques in qualitative research, we revealed how the psychological barriers, though known, were far more influential in limiting in-store purchases than previously understood.\u00a0 The deeper understanding of these insights reshaped our advertising strategy and led to record-breaking sales for Dr. Scholl\u2019s. The campaign successfully broke through the stigma of embarrassment surrounding these products, unlocking significant increases in the brand\u2019s two most important sales metrics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4f0baf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4f0baf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e5a2d8\" data-id=\"1e5a2d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5a2f4b ha-dual-button--align-center ha-dual-button--layout-queue ha-dual-button--tablet-layout-queue ha-dual-button--mobile-layout-queue elementor-widget elementor-widget-ha-dual-button happy-addon ha-dual-button\" data-id=\"f5a2f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-dual-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"ha-dual-btn-wrapper\">\n            <a class=\"ha-dual-btn ha-dual-btn--left\" href=\"https:\/#work\">\n                                    <span class=\"ha-dual-btn-icon ha-dual-btn-icon--before\">\n                        <i class=\"hm hm-angle-left\"><\/i>                    <\/span>\n                                                    <span >ALL WORK <\/span>\n                                            <\/a>\n                            <span class=\"ha-dual-btn-connector ha-dual-btn-connector--text\">\n                    Or                <\/span>\n                    <\/div>\n        <div class=\"ha-dual-btn-wrapper\">\n            <a class=\"ha-dual-btn ha-dual-btn--right\" href=\"https:\/?portfolio=shutterstock\">\n                                                    <span >NEXT CASE<\/span>\n                                                    <span class=\"ha-dual-btn-icon ha-dual-btn-icon--after\">\n                        <i class=\"hm hm-angle-right\"><\/i>                    <\/span>\n                            <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":4271,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-56","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/grandillo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56"}],"version-history":[{"count":0,"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio\/56\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/media\/4271"}],"wp:attachment":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}