{"id":567,"date":"2020-07-22T14:32:51","date_gmt":"2020-07-22T14:32:51","guid":{"rendered":"https:\/?post_type=portfolio&p=567"},"modified":"2024-08-26T18:44:20","modified_gmt":"2024-08-26T18:44:20","slug":"wisher-vodka","status":"publish","type":"portfolio","link":"https:\/\/grandillo.com\/?portfolio=wisher-vodka","title":{"rendered":"WISHER VODKA"},"content":{"rendered":"\t\t
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ARTISANAL SPIRITS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Results<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Designed a Brand Positioning to Take on the Future<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Defying gravity, Wisher Vodka launched in the metaverse before hitting retail shelves, IRL.<\/p>

The brand debuted on Discord in September 2021\u2014making Wisher “the first Spirit of the Metaverse”\u2014and dropped its first NFT in March 2022. The vodka itself hit retail in April 2022. By 2024, Wisher was honored by Bartender Spirits Awards as the 2024 Gold Medal winner, as well as “Producer of the Year” and \u201cVodka of the Year.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Challenges<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The five founders of Wisher Vodka are a group of long-time friends with a variety of business experience between them, including marketing and design experience.  But none of them had ever created a brand from scratch. <\/p>\n

They had strong ideas about what they wanted their brand to represent but sought expertise in helping to identify a concrete brand idea and ensure it was positioned to succeed in a highly competitive vodka marketplace dominated by Tito’s.<\/p>\n

Wisher Vodka is distilled sugar beets, making it both gluten-free and grain-free. The founders knew there was great value with an audience who avoids or cannot consume gluten or grain. <\/p>\n

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We understood that value, yet knew we could cast a much broader identity for the brand.<\/p>\n

The Wisher main ingredient makes it the most drinkable vodka for the broadest audience of spirit drinkers. From this, we defined the brand based on sharing and shared experiences.  With the brand positioning rooted in sharing, Wisher embodies the core pleasure of enjoying a spirit together.  Wisher is founded in the universal desire to share, reflecting a world that grows ever more interconnected, IRL and online. <\/span><\/p>\n

Our brand positioning work is based on establishing “why” a brand exists. We crafted a unique identity that embraced the core product benefit while expanding it to a broader human experience.  The positioning work for this brand provided insights and ideas that inspired the founders to break new ground in launching and growing their market. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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