{"id":59,"date":"2020-08-20T11:58:08","date_gmt":"2020-08-20T11:58:08","guid":{"rendered":"https:\/\/demo.cocobasic.com\/volos-wp\/demo-1\/?post_type=portfolio&#038;p=59"},"modified":"2024-08-26T16:06:52","modified_gmt":"2024-08-26T16:06:52","slug":"cava","status":"publish","type":"portfolio","link":"https:\/\/grandillo.com\/?portfolio=cava","title":{"rendered":"CAVA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"59\" class=\"elementor elementor-59\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0775166 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0775166\" data-element_type=\"section\" data-e-type=\"section\" id=\"cava\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27653c5\" data-id=\"27653c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e35a1a elementor-widget elementor-widget-image\" data-id=\"0e35a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/cava-transparent.png\" class=\"attachment-medium_large size-medium_large wp-image-4230\" alt=\"\" srcset=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/cava-transparent.png 600w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/cava-transparent-300x200.png 300w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/cava-transparent-150x100.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380dd30 elementor-widget elementor-widget-heading\" data-id=\"380dd30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> FOOD AND RESTAURANT INDUSTRY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81e72c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81e72c9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8066af\" data-id=\"c8066af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-594bb62 elementor-widget elementor-widget-image\" data-id=\"594bb62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"238\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2019\/11\/How-What-Why-Target-300x238.png\" class=\"attachment-medium size-medium wp-image-644\" alt=\"\" srcset=\"https:\/\/grandillo.com\/wp-content\/uploads\/2019\/11\/How-What-Why-Target-300x238.png 300w, https:\/\/grandillo.com\/wp-content\/uploads\/2019\/11\/How-What-Why-Target-768x609.png 768w, https:\/\/grandillo.com\/wp-content\/uploads\/2019\/11\/How-What-Why-Target.png 1002w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-721a671 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"721a671\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6efb8ce\" data-id=\"6efb8ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5aacdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5aacdb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fccc5d\" data-id=\"1fccc5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6982129 elementor-widget elementor-widget-heading\" data-id=\"6982129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Results<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f81fc63 elementor-widget elementor-widget-heading\" data-id=\"f81fc63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-medium\">Clarifying Brand Focus During Rapid Expansion<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb36b9 elementor-widget elementor-widget-text-editor\" data-id=\"9eb36b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We developed a cohesive brand positioning for CAVA, which became the foundation for the company\u2019s vision as it rapidly scaled its distributed food products and QSR chain.<\/p><p><span style=\"font-size: 15px; background-color: #edf0f4;\">This work provided critical alignment, consistency and strategic direction for the entire organization, from marketing teams and culinary innovators to restaurant architects and every manager and employee across the country\u2019s numerous locations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1570d5c elementor-widget elementor-widget-heading\" data-id=\"1570d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Challenges<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12b8db3 elementor-widget elementor-widget-text-editor\" data-id=\"12b8db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CAVA had successfully evolved from a single full-service restaurant into a growing distributed food division with a\u00a0<span style=\"background-color: #edf0f4; font-size: 15px;\">newly flourishing QSR chain<\/span><span style=\"font-size: 15px;\">. Under the highly regarded leadership of their CEO<\/span><span style=\"font-size: 15px;\">, CAVA was recognized as one of Fast Company\u2019s 50 MOST INNOVATIVE COMPANIES in 2018. The business was on a steep growth trajectory.<\/span><\/p><p>However, despite their remarkable overall success and very strong performance in the competitive \u201cbowl\u201d category, management recognized that the lack of a clear, consistent brand focus was impacting decisions on how to further scale the business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1edda43 elementor-widget elementor-widget-heading\" data-id=\"1edda43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Strategy<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5d096 elementor-widget elementor-widget-text-editor\" data-id=\"bb5d096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 15px;\">Our brand immersion explored CAVA&#8217;s origins, the competitive landscape, market trends and the customer and employee evangelism to identify &#8220;why&#8221; the brand resonates with consumers.\u00a0\u00a0<\/span><\/p><p><span style=\"font-size: 15px;\">We identified the core of the CAVA consumer bond and translated it into a clear and concise brand vision with identity guidelines that inspired the entire organization and could be consistently applied across all functions &#8211; product development, architectural design, employee management, customer experience and marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0f442b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0f442b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8f1a27\" data-id=\"b8f1a27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f302d3d ha-dual-button--align-center ha-dual-button--layout-queue ha-dual-button--tablet-layout-queue ha-dual-button--mobile-layout-queue elementor-widget elementor-widget-ha-dual-button happy-addon ha-dual-button\" data-id=\"f302d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-dual-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"ha-dual-btn-wrapper\">\n            <a class=\"ha-dual-btn ha-dual-btn--left\" href=\"https:\/#work\">\n                                    <span class=\"ha-dual-btn-icon ha-dual-btn-icon--before\">\n                        <i class=\"hm hm-angle-left\"><\/i>                    <\/span>\n                                                    <span >ALL WORK <\/span>\n                                            <\/a>\n                            <span class=\"ha-dual-btn-connector ha-dual-btn-connector--text\">\n                    Or                <\/span>\n                    <\/div>\n        <div class=\"ha-dual-btn-wrapper\">\n            <a class=\"ha-dual-btn ha-dual-btn--right\" href=\"https:\/?portfolio=wisher-vodka\">\n                                                    <span >NEXT CASE<\/span>\n                                                    <span class=\"ha-dual-btn-icon ha-dual-btn-icon--after\">\n                        <i class=\"hm hm-angle-right\"><\/i>                    <\/span>\n                            <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":4266,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-59","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/grandillo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59"}],"version-history":[{"count":0,"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio\/59\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/media\/4266"}],"wp:attachment":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}