{"id":62,"date":"2020-10-15T11:58:50","date_gmt":"2020-10-15T11:58:50","guid":{"rendered":"https:\/\/demo.cocobasic.com\/volos-wp\/demo-1\/?post_type=portfolio&#038;p=62"},"modified":"2024-08-26T17:10:51","modified_gmt":"2024-08-26T17:10:51","slug":"the-economist","status":"publish","type":"portfolio","link":"https:\/\/grandillo.com\/?portfolio=the-economist","title":{"rendered":"The Economist"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62\" class=\"elementor elementor-62\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bb9f4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bb9f4c\" data-element_type=\"section\" data-e-type=\"section\" id=\"economist\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fcbd5d\" data-id=\"7fcbd5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5a3e51 elementor-widget elementor-widget-image\" data-id=\"b5a3e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/economist-transparent.png\" class=\"attachment-medium_large size-medium_large wp-image-4232\" alt=\"\" srcset=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/economist-transparent.png 600w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/economist-transparent-300x200.png 300w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/economist-transparent-150x100.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee508f elementor-widget elementor-widget-heading\" data-id=\"aee508f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> PUBLISHING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecb7517 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecb7517\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df3dcdd\" data-id=\"df3dcdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58b1bcd elementor-widget elementor-widget-ha-carousel happy-addon ha-carousel\" data-id=\"58b1bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;slides_to_show&quot;:&quot;2&quot;,&quot;animation_speed&quot;:300,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:3000,&quot;loop&quot;:&quot;yes&quot;,&quot;slides_to_show_tablet&quot;:3,&quot;slides_to_show_mobile&quot;:2}\" data-widget_type=\"ha-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div data-ha_rcc_uid=\"\" class=\"hajs-slick ha-slick ha-slick--carousel\">\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/economist-intro-to-ads-768x1005.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/09\/economist03-768x1005.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/09\/economist02-768x1005.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/09\/economist01-768x1005.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t<button type=\"button\" class=\"slick-prev\"><i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i><\/button>\n\t\t\n\t\t\t\t\t<button type=\"button\" class=\"slick-next\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/button>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-176f56d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"176f56d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-320251f\" data-id=\"320251f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-400b31d elementor-widget elementor-widget-heading\" data-id=\"400b31d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Results<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b14f7 elementor-widget elementor-widget-heading\" data-id=\"79b14f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-medium\">Fractional Leadership that Innovated Operational Solutions<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e99728e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e99728e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our year-long fractional leadership resulted in new, globally deployed branding guidelines and offered fresh marketing services and insights in advance of the department\u2019s ultimate reorganization.<\/p><p><span style=\"font-size: 15px;\">Key achievements that surpassed project expectations included revitalizing branding guidelines, establishing the role of a Global Creative Director, formalizing the service innovation process, retraining the Integrated Marketing team, and creating multiple new brand platforms for marketing The Economist to advertisers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d500580 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d500580\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de9ce4e\" data-id=\"de9ce4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13af3a3 elementor-widget elementor-widget-ha-carousel happy-addon ha-carousel\" data-id=\"13af3a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;slides_to_show&quot;:&quot;2&quot;,&quot;animation_speed&quot;:300,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:3000,&quot;loop&quot;:&quot;yes&quot;,&quot;slides_to_show_tablet&quot;:3,&quot;slides_to_show_mobile&quot;:2}\" data-widget_type=\"ha-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div data-ha_rcc_uid=\"\" class=\"hajs-slick ha-slick ha-slick--carousel\">\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/economist-intro-slide-slide-template.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/Picture1.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/Picture2.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/Picture3.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/10\/Picture4.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t<button type=\"button\" class=\"slick-prev\"><i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i><\/button>\n\t\t\n\t\t\t\t\t<button type=\"button\" class=\"slick-next\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/button>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-baa9d7e op-section elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"baa9d7e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5ccf85\" data-id=\"e5ccf85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52080a8 elementor-widget elementor-widget-heading\" data-id=\"52080a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Challenges<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdcd757 elementor-widget elementor-widget-text-editor\" data-id=\"fdcd757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Integrated Marketing department at The Economist is vital for helping the advertising sales team increase and diversify revenue across all platforms, including print, online, thought-leadership events, and The Economist Intelligence Unit, a bespoke service division. \u00a0Due to ongoing industry revenue declines, the publisher needed to reconstruct this department and other marketing-related groups. Interim leadership was required to ensure team stability and productivity while providing insights for the upcoming reconstruction efforts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c9dab elementor-widget elementor-widget-heading\" data-id=\"63c9dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Strategy<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b3730 elementor-widget elementor-widget-text-editor\" data-id=\"c5b3730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to maintaining department productivity, we elevated the department&#8217;s performance by employing Design Thinking to address both internal organizational challenges and external marketing needs.\u00a0 Through qualitative and quantitative analysis, as well as ideation and iterative prototyping, we developed innovative department solutions.\u00a0<\/p><p><span style=\"font-size: 15px; background-color: #edf0f4;\">Our interim management not only maintained department productivity but also implemented significant operational improvements in preparation for the planned department reconstruction.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ce092d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ce092d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bdb2b5\" data-id=\"1bdb2b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fca43df ha-dual-button--align-center ha-dual-button--layout-queue ha-dual-button--tablet-layout-queue ha-dual-button--mobile-layout-queue elementor-widget elementor-widget-ha-dual-button happy-addon ha-dual-button\" data-id=\"fca43df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-dual-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"ha-dual-btn-wrapper\">\n            <a class=\"ha-dual-btn ha-dual-btn--left\" href=\"https:\/#work\">\n                                    <span class=\"ha-dual-btn-icon ha-dual-btn-icon--before\">\n                        <i class=\"hm hm-angle-left\"><\/i>                    <\/span>\n                                                    <span >ALL WORK <\/span>\n                                            <\/a>\n                            <span class=\"ha-dual-btn-connector ha-dual-btn-connector--text\">\n                    Or                <\/span>\n                    <\/div>\n        <div class=\"ha-dual-btn-wrapper\">\n            <a class=\"ha-dual-btn ha-dual-btn--right\" href=\"https:\/?portfolio=elyptol\">\n                                                    <span >NEXT CASE<\/span>\n                                                    <span class=\"ha-dual-btn-icon ha-dual-btn-icon--after\">\n                        <i class=\"hm hm-angle-right\"><\/i>                    <\/span>\n                            <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":4267,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-62","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/grandillo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62"}],"version-history":[{"count":0,"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio\/62\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/media\/4267"}],"wp:attachment":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}