{"id":65,"date":"2020-12-22T11:59:16","date_gmt":"2020-12-22T11:59:16","guid":{"rendered":"https:\/\/demo.cocobasic.com\/volos-wp\/demo-1\/?post_type=portfolio&#038;p=65"},"modified":"2024-08-26T18:51:16","modified_gmt":"2024-08-26T18:51:16","slug":"shutterstock","status":"publish","type":"portfolio","link":"https:\/\/grandillo.com\/?portfolio=shutterstock","title":{"rendered":"Shutterstock"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"65\" class=\"elementor elementor-65\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b13b47f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b13b47f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-369baca\" data-id=\"369baca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1149972 elementor-widget elementor-widget-image\" data-id=\"1149972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/12\/shutterstock-transparent.png\" class=\"attachment-medium_large size-medium_large wp-image-4226\" alt=\"\" srcset=\"https:\/\/grandillo.com\/wp-content\/uploads\/2020\/12\/shutterstock-transparent.png 600w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/12\/shutterstock-transparent-300x200.png 300w, https:\/\/grandillo.com\/wp-content\/uploads\/2020\/12\/shutterstock-transparent-150x100.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5107468 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5107468\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13fbaef\" data-id=\"13fbaef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2d219c elementor-widget elementor-widget-image\" data-id=\"b2d219c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"shutterstock\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2019\/11\/Shutterstock-Logo.wine_.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a52a73 elementor-widget elementor-widget-heading\" data-id=\"4a52a73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CREATIVE LICENSING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e083ffa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e083ffa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b44e45\" data-id=\"5b44e45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a5e2ee elementor-widget elementor-widget-video\" data-id=\"7a5e2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/W4PcaHg9lU4&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/grandillo.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/shutterstock-fyre-festival-cover.jpg&quot;,&quot;id&quot;:4626,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/grandillo.com\/wp-content\/uploads\/2020\/12\/shutterstock-fyre-festival-cover-1024x640.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0db0704 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0db0704\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97a95af\" data-id=\"97a95af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58daef3 elementor-widget elementor-widget-heading\" data-id=\"58daef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Results<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c441c4 elementor-widget elementor-widget-heading\" data-id=\"0c441c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-medium\">A Triple Win of Revenue Growth, Earned Media and  Awards<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85124c elementor-widget elementor-widget-text-editor\" data-id=\"a85124c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our strategic approach drove an award-winning campaign that delivered impressive results within the first six months, in both revenue growth and extensive earned media coverage.<\/p>\n<p>Significant business growth included:<\/p>\n<ul>\n<li class=\"p1\" style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 15px; line-height: normal;\">4.865 million incremental site visitors<\/li>\n<li class=\"p1\" style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 15px; line-height: normal;\">+15% in YOY incremental branded searches<\/li>\n<li class=\"p1\" style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 15px; line-height: normal;\">35 million incremental impressions<\/li>\n<li class=\"p1\" style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 15px; line-height: normal;\">20 million incremental video views<\/li>\n<li class=\"p1\" style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 15px; line-height: normal;\">and incremental revenue increases in the first 6 months<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c06997e elementor-widget elementor-widget-text-editor\" data-id=\"c06997e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 15px;\">The campaign, <\/span><em style=\"font-size: 15px;\">\u201cIt\u2019s Not Stock. It\u2019s Shutterstock,\u201d<\/em><span style=\"font-size: 15px;\"> achieved immediate, significant business impact on a very modest budget.\u00a0<\/span><\/p><p><span style=\"font-size: 15px;\">The launch video (at first unpromoted) garnered over 2 million views in its debut week, sparking widespread media attention.\u00a0\u00a0<\/span><span style=\"font-size: 15px; background-color: #edf0f4;\">The Earned Media attention was immediate and significant.\u00a0\u00a0<\/span><span style=\"font-size: 15px;\">Over 100 pieces of domestic and international press coverage followed, appearing in cultural, business and technology journals, with features in outlets like <\/span><em style=\"font-size: 15px;\">The Drum, Time, TechCrunch, Adweek, Fortune,<\/em><span style=\"font-size: 15px;\"> and <\/span><em style=\"font-size: 15px;\">Campaign Magazine<\/em><span style=\"font-size: 15px;\">.<\/span><\/p><p><span style=\"font-size: 15px; background-color: #edf0f4;\">The campaign was also highly rewarded across the industry:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87128b7 elementor-widget elementor-widget-text-editor\" data-id=\"87128b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>2019 D&amp;AD &#8211; Use of Trends &amp; Tactical Marketing &#8211; Wood Pencil<\/li><li>2019 D&amp;AD &#8211; Social Video &#8211; Shortlist<\/li><li>2019 ONE SHOW &#8211; Social Post \/ Real-Time Response &#8211; Merit<\/li><li>2019 WEBBYS &#8211; Social, Best Use of Video &#8211; Winner<\/li><li>2019 SHORTYS &#8211; Best Use of Video &#8211; Bronze<\/li><li>2019 SHORTYS &#8211; Best Use of Video &#8211; Audience Honor<\/li><li>2019 AICP NEXT AWARDS &#8211; Social &#8211; Winner<\/li><li>2019 TELLYS &#8211; Branded Content: Viral &#8211; Gold<\/li><li>2019 NY FESTIVALS &#8211; Finalist (x3)<\/li><li>and 2 Bulldog PR Awards.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de65c0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de65c0c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce00067\" data-id=\"ce00067\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e256fbe elementor-widget elementor-widget-ha-carousel happy-addon ha-carousel\" data-id=\"e256fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;animation_speed&quot;:300,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:3000,&quot;loop&quot;:&quot;yes&quot;,&quot;slides_to_show_tablet&quot;:3,&quot;slides_to_show_mobile&quot;:2}\" data-widget_type=\"ha-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div data-ha_rcc_uid=\"\" class=\"hajs-slick ha-slick ha-slick--carousel\">\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2021\/08\/shutter06-811x1024.jpg\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2021\/08\/shutter07-811x1024.jpg\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2021\/08\/shutter02-811x1024.jpg\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2021\/08\/shutter09-811x1024.jpg\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2021\/08\/shutter05-811x1024.jpg\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2021\/08\/shutter01-811x1024.jpg\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2021\/08\/shutter08-811x1024.jpg\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/grandillo.com\/wp-content\/uploads\/2021\/08\/shutter04-811x1024.jpg\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t<button type=\"button\" class=\"slick-prev\"><i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i><\/button>\n\t\t\n\t\t\t\t\t<button type=\"button\" class=\"slick-next\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/button>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e52a549 op-section elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"e52a549\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0537d74\" data-id=\"0537d74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c523fa4 elementor-widget elementor-widget-heading\" data-id=\"c523fa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Challenges<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9be10 elementor-widget elementor-widget-text-editor\" data-id=\"1d9be10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The brand was challenged by the competition, market perceptions and ineffective marketing.<\/p>\n<ul>\n<li>Despite similar website traffic, Getty Images consistently outperformed Shutterstock in creative licensing sales.<\/li>\n<li>The category was growing beyond premium competitors like Getty Images and experiencing a proliferation of low cost and &#8220;freemium&#8221; alternatives.<\/li>\n<li>Creative professionals perceived Shutterstock\u2019s offerings as lower in quality, associating the brand with uninspired \u201cstock\u201d imagery.<\/li>\n<li>Previous marketing efforts to highlight Shutterstock\u2019s premium assets resulted in no gains or only modest improvements.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6611b elementor-widget elementor-widget-heading\" data-id=\"8e6611b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Strategy<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3915e ha-has-bg-overlay elementor-widget elementor-widget-text-editor\" data-id=\"4e3915e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A thorough 4Cs analysis\u2014covering Company, Category, Customer, and Culture\u2014uncovered a disconnect between perception and reality. &nbsp;Shutterstock\u2019s creative assets, tools, and services were competitive and well-regarded but needed a more compelling narrative to shift public perception and drive sales.<\/p>\n<p>Our strategy focused on repositioning Shutterstock by highlighting its creative edge through a culturally resonant campaign. &nbsp;The approach transformed skepticism into engagement, leveraging earned media to amplify impact, rebuild the brand\u2019s reputation, and boost sales.&nbsp; Shutterstock\u2019s reputation finally caught \u201cfyre\u201d in the marketplace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52926e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52926e9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-274f134\" data-id=\"274f134\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-489971b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"489971b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9c7b63\" data-id=\"c9c7b63\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed4a833 elementor-widget elementor-widget-video\" data-id=\"ed4a833\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/vUJmydt8-kw&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/grandillo.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/shutterstock_1025896945.jpg&quot;,&quot;id&quot;:4624,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/grandillo.com\/wp-content\/uploads\/2020\/12\/shutterstock_1025896945.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f7e6a elementor-widget elementor-widget-video\" data-id=\"d4f7e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/RldPAJqJ55g&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/grandillo.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/shutterstock_1291117696.jpg&quot;,&quot;id&quot;:4625,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/grandillo.com\/wp-content\/uploads\/2020\/12\/shutterstock_1291117696.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fdadc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fdadc6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e97467e\" data-id=\"e97467e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-120c9e1 ha-dual-button--align-center ha-dual-button--layout-queue ha-dual-button--tablet-layout-queue ha-dual-button--mobile-layout-queue elementor-widget elementor-widget-ha-dual-button happy-addon ha-dual-button\" data-id=\"120c9e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-dual-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"ha-dual-btn-wrapper\">\n            <a class=\"ha-dual-btn ha-dual-btn--left\" href=\"https:\/#work\">\n                                    <span class=\"ha-dual-btn-icon ha-dual-btn-icon--before\">\n                        <i class=\"hm hm-angle-left\"><\/i>                    <\/span>\n                                                    <span >ALL WORK <\/span>\n                                            <\/a>\n                            <span class=\"ha-dual-btn-connector ha-dual-btn-connector--text\">\n                    Or                <\/span>\n                    <\/div>\n        <div class=\"ha-dual-btn-wrapper\">\n            <a class=\"ha-dual-btn ha-dual-btn--right\" href=\"https:\/?portfolio=mastercard\">\n                                                    <span >NEXT CASE<\/span>\n                                                    <span class=\"ha-dual-btn-icon ha-dual-btn-icon--after\">\n                        <i class=\"hm hm-angle-right\"><\/i>                    <\/span>\n                            <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":4272,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-65","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio\/65","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/grandillo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=65"}],"version-history":[{"count":0,"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/portfolio\/65\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grandillo.com\/index.php?rest_route=\/wp\/v2\/media\/4272"}],"wp:attachment":[{"href":"https:\/\/grandillo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}