Insight
Action
momentum

Now: Founder at Grant McCracken’s Culture Camp
[Anthropologist, ethnographer, strategist, future mapper, author]
Then: collaborated with Liz while at McCann Worldwide

– “Liz is one of the miraculous people who make groups of people smarter, more creative, more interesting, more productive. I’m not sure how she does it. Yes, she is gifted, creative, intelligence. But she is also enabling of other peoples’ gifts, creativity, and intelligence. If you get a chance to work with her, take the chance to work with her!”

Now:  U.S. Chief Strategy Officer at Initiative
Then: partnered across IPG agencies – McCann and UM

– “Liz and I have partnered on brand strategy projects for almost two years now. I would go to battle with Liz any day. You’ll do good work and have fun doing it. Liz is a great collaborator that always helps push a team’s thinking further. She’s a keen observer of consumer culture –with a knack for detecting and articulating the latent forces shaping consumer behavior. She brings strong business insight to brand planning – resulting in communications strategies that advance your business strategy. Your brand is in good hands with Liz.”

Now: Co-founder of Genius Steals, and the School of Stolen Genius
Then: worked together at McCann Worldwide

– “Liz is a wonderful, naturally gifted planner. A combination of intuitive cultural anthropologist, human psychologist and business strategist, her masterminding of the insight and strategy work on numerous clients have been delightful to behold. She’s really, really nice but also able to hold the attention of a rowdy room – a rare double whammy.”

Now: Chief Marketing and Communications Officer Accenture
Then: MasterCard EVP/Group Executive, Worldwide Consumer Marketing

– “I’ve been continually astonished by the quality of Liz’s thinking. She digs relentlessly into business situations, pulling in ideas and insights from the most illuminating and often unexpected places. Liz has led ambitious and meaningful journeys to uncover drivers of campaign longevity and to anticipate consumer behavioral shifts. She enlivens and enriches any project.”

Now: CEO at Long Dash
Then: worked together at HUGE

– “Liz is razor sharp, quick witted, eloquent, and a true delight to work with. She is an expert in her field as a traditional & digital brand strategist. Most important, she is a client’s dream. From the first moment she joined the HUGE team she began to think big and pitch even bigger. Liz is a rare find in that she is able to educate even the most hard worn client on nuances of brand strategy never articulated so deftly. As a result, our clients began to embrace their brand’s possibilities in ways never before imagined. Liz’s leadership allowed HUGE to take calculated risks with the client and launch 2 highly successful campaigns. Because of Liz’s expertise and vision, the client was able to let go of preconceived notions and redefine their brand in the digital space. I wish there was more of her to go around!”